Scott Boyers, the owner of Deviant Smoke, decided to turn his seasoning blends from something he only to friends to an online business in early 2023. He approached me to help him enhance his branding, design labels for his products, and help him set up his website.
Scott and his partner, Danielle, had already chosen a font that they liked as a starting point. I added the element of a flame and a warm fiery color palette as a reference to their competition cooking team, where the spice blends got their start.
I used the flame icon in a step-and-repeat pattern in the background on the labels to create some visual interest and to give the products a slightly more sophisticated feel. I assigned a main color from the palette to each of the seasoning blends. It was a happy accident that the colors match the seasonings themselves. The color is used not only for the blend’s name but also as headers for the required text and as a stripe in the repeating flame background.
After completing their packaging, I began working on their website. I designed their site to be easy to navigate and highlight both their products and their accomplishments as a competition cooking team using one of the templates available through Shopify. To learn more about the Deviant Smoke team and to purchase their amazing seasoning blends, please visit their website.
Ariana Pepper Designs 